PGA Tour Superstore has launched a new e-commerce store that enables customers to discover products, get recommendations and trends based on their interests and buy right from their phones or tablets.
The new platform utilizes Salesforce’s Commerce Cloud.
The upgrades come as PGA Tour Superstore’s business is growing across all categories, with double digit comp store sales growth thus far in 2018 on top of its record year in 2017 of 15 percent comp store sales growth. Part of that growth was driven by the strong performance of its e-commerce business which grew in comp sales by 42 percent in 2017. The retailer has tripled its store count over the past eight years and has announced plans to grow its brick-and-mortar business by 50 percent over the next three years.
“Every day we inspire people to play their best and grow the game,” said Matt Corey, CMO, PGA Tour Superstore. “PGA Tour Superstore is committed to providing the best experiential offering for our customers—in stores and online. Salesforce allows us to innovate fast and meet customers where they are. We can develop content and deploy offers tailored specifically to each customer—whether they’re a life-long player or new to the game.”
PGA Tour Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group LLC, headquartered in Roswell, GA.
