Family footwear retailer Rack Room Shoes announced Molly Hartney has succeeded industry marketing veteran Jan Mauldin as vice president, chief marketing officer.

Mauldin, who spearheaded the brand’s long-term commitment to shining a spotlight on its customers through Rack Room’s Real People initiative, retired after nearly two decades of service with Rack Room.

Rack Room Shoes also promoted Scott Baldt to vice president, digital sales and experience, and named Brenda Christmon as senior director of brand communications.

As CMO, Hartney, shown right,  is responsible for defining and executing the overall creative marketing strategy, establishing a strong consumer connection and creating a marketing vision for the brand’s future. Hartney has nearly 15 years of experience in retail and consumer products. She has held executive marketing positions with Funko, Lowe’s Home Improvement and, leading digital marketing transformations, go-to-market strategies and customer relationship management.

In his new position, Baldt, shown right, will create and implement company strategies to maximize digital sales revenue, profitability, and loyalty to targeted customers using customer behavior and engagement information. Previously, he was Senior Director of Omni-Channel for Rack Room Shoes and Off-Broadway Shoe Warehouse.

As senior director of brand communications, Christmon, shown bottom, is responsible for defining the brand’s corporate communications, public relations strategies and social responsibility initiatives while leading the newly developed diversity and inclusion efforts across the brand. Her previous role was director of corporate communications for the retailer. In her new role, Christmon will also develop the company’s DEI plan, spearheading a commitment to spend $2 million on diversity efforts.

“Molly is a results-driven business leader with a passion for building strong brands that resonate with consumers,” said Mark Lardie, President and CEO of Rack Room Shoes. “Scott’s omnichannel expertise and deep knowledge of our core customer position him well to drive our digital sales and experience as we continue to deliver accelerated growth in this segment. Brenda’s innovative approach to creating a thriving corporate culture and diligent guarding of our fundamental principles warranted her elevated role to benefit our brands, associates and customers. I am pleased and excited to have such talented executives in these new leadership roles, deepening our connections with our core customers and associates whenever and however they interact with our brands.”

Headquartered in Charlotte, NC, Rack Room operates 515 locations nationwide under the Rack Room Shoes and Off Broadway Shoe Warehouse brands.

Photos courtesy Rack Room Shoes