ClubReady, the provider of full-suite studio fitness and wellness club management software and services, announced the acquisition of iKizmet, a data analytics provider in the fitness industry.
With iKizmet, studios can develop dashboards that visually demonstrate performance against revenue, recruitment and member acquisition KPIs. Also, owners can analyze member utilization and spend behavior, goal-set and forecast their business performance, evaluate their revenue, and factor in conversion and churn metrics to establish the KPIs needed throughout the entire member relationship lifecycle.
“The sales and marketing funnel in iKizmet has been a game-changer for our YogaSix franchisees,” said Mike Leonard, national sales director at YogaSix. “The ability to understand and see where new potential customers are getting stuck in our sales process is fundamental in creating success.”
“This acquisition is meaningful to iKizmet customers because it provides us with the resources to accelerate our product vision and company mission, which is core to building a network of successfully run studios,” said Stephanie Moran, CRO of iKizmet. “Data and information are the bedrock to any successful studio operation and joining forces with ClubReady will allow ClubReady customers the ability to transform their data into insights that make you future-ready,” added iKizmet CEO Andres Moran.
Along with the integration of technology, the iKizmet team will also be integrated into the ClubReady organization. iKizmet CEO and founder Andres Moran will join ClubReady as its general manager and senior vice president of the iKizmet division. Stephanie Moran, CRO and co-founder, will take on the role of senior vice president of business development.
“ClubReady is committed to developing technology designed to deliver a member experience that offers peace of mind to both the members and the studio, while also running the studio with ease and precision,” said ClubReady President Darol Lain. “The acquisition of iKizmet and the addition of Andres, Stephanie and the entire iKizmet team allow us to continue our mission of building fitness businesses for the future.”
Photo courtesy iKizmet
