Outdoor clothing manufacturer and lifestyle outfitter Patagonia today announced plans to open its second Chicago retail store at 48 East Walton Street in the heart of the citys Magnificent Mile/Gold Coast area. The new store will open for business in late October.


The 1957 building on the corner of East Walton and North Rush Streets located in the historic Magnificent Mile shopping area, boasts two massive walls of windows that entice passersby to browse the store and offer exceptional natural lighting to align with the stores environmentally friendly operations and highlight its outdoor apparel.

Weve seen a tremendous response to our products and our brand at our Lincoln Park location, said Vickie Achee, head of marketing with Patagonia Retail. This new store will not only make it more convenient for outdoor enthusiasts in the area to shop with us but will also give us the opportunity to engage with new audiences and introduce new customers to our brand.


At its newest Chicago location, Patagonia will offer a wide selection of its own line of technical garments including the new line for skiing and snowboarding, casual wear, footwear and childrens apparel. Patagonia focuses on quality, durability and functionality in its product offerings and demands the same level of reliability from its suppliers.


Since 2003, the existing Lincoln Park Patagonia store has already granted over $100,000 in donations to local grassroots environmental groups working on solutions to numerous issues in the community. Recent donations include a $10,000 grant for the Alliance for the Great Lakes (www.greatlakes.org) and a hoop house for The Resource Centers City Farm (http://www.resourcecenterchicago.org/70thfarm.html). Patagonia retail stores also sponsor events where employees and community members come together for environmental and locally focused events.


The Patagonia Magnificent Mile store is currently accepting applications for all positions. For information regarding employment, log onto the job link at www.patagonia.com for an application.