Pard Optics hired John Aho as marketing director, managing the marketing and advertising strategies across all facets of the business. Aho will start the position on June 5, working from his office in Virginia Beach, VA.
Aho has over ten years of experience in marketing and advertising, most recently consulting for Black Flag Collective for brands in the outdoor, tactical and firearms industries. Previously he worked for Ironclad as a senior producer responsible for creating content for the firearms and outdoors industry, including Sig Sauer, Daniel Defense, Blackhawk, The Navy SEAL Foundation, Beretta, and Surefire.
Pard said Aho’s skills and understanding of strategies and tactics to promote the Pard product line with key retailers, agencies and media partners is an important component of the brand’s development and growth strategy.
