Mountain Hardwear promoted Matt Burbach to vice president of marketing. Burbach has been the company’s global marketing director for the past two years and has reportedly been “pivotal in building its long-term brand strategy, including a new brand look and feel.” 

“Matt has worked tirelessly to complete the formation of and lead our marketing team,” said Troy Sicotte, president of Mountain Hardwear. “He has done an amazing job in continuing the ‘stand-up’ of our enhanced marketing engine while helping introduce our brand to new consumers. As we near our brand’s 30th birthday, I’m looking forward to experiencing Matt’s leadership as his team brings Mountain Hardwear to life in ways the market has never seen before.”

“I’m humbled by this leadership opportunity with such a great brand. In the late 1990s, I scraped together just enough money to buy my first product from Mountain Hardwear: a Room with a View tent,” said Burbach. “The brand is still pushing innovation and durable design in the mountains, and for the last few years, we’ve redefined what being a modern, outdoor brand means for us. Much of the last year has been spent sharpening our mission, purpose and vision and how we express that to our outdoor community. The team and brand have great things in store for 2023 and beyond.”

Burbach joined Mountain Hardwear in 2017 and has held various brand and creative roles within the marketing department. Before joining the company, Burbach held marketing leadership roles at Black Diamond and The North Face. 

Photo courtesy Ryan Calacsan