Callaway Golf Company has ended its creative relationship with Los Angeles-based advertising agency Dailey & Associates. The media planning and buying portion of the relationship with Dailey & Associates will remain intact for the foreseeable future and t
Results for "M"
We found 92864 results for your search.
Schutt Sports Back on Base with the SEC
Schutt Sports, the Official Base Supplier of Major League Baseball, is partnering with the Southeastern Conference for their 2004 baseball and softball tournaments. Now in its sixth year of involvement with the SEC, Schutt supplies on-field products for
Billabong Launches New Brand
Billabong announces the launch of a new brand: Honolua Surf Co., which will commence as a stand-alone wholesale company separate to the Honolua Surf Company retail division. The Honolua Surf Company retail division will remain the same and continue as a r
adidas Unveils its ‘1’ Running Shoe Priced at $250
After three years of highly confidential in-house development, adidas has unveiled what it calls “the most advanced shoe ever”. Sinmply called “1”, the shoe provides intelligent cushioning by automatically and continuously adjusting itself. An exclusive
FX Rate Both Curse and Benefit to THC…
Despite a solid sales increase and gains in the gross margin line, The Hockey Company swung to a loss in the first quarter, due primarily to extraordinary expenses and foreign exchange losses on long-term debt…
As PE4Life Rallies Feet on the Hill…
In honor of National P.E. day last week, Herschel Walker, Billie Jean King, and a host of other celebrity athletes joined P.E.4Life to release its “Blueprint for Change.” This 10-step action plan is designed to make children healthier through quality, dai
Sport Haley Settles Securities Suit…
Sport Haley announced that a class action securities lawsuit that was originally filed in October of 2001 has been settled. The company, Kevin Tomlinson, Robert G. Tomlinson and Robert W. Haley were all named as defendants. The settlement says that Spor
Gildan Out of Powder for the Back Half…
Gildan Activewear is backing off its previous earnings forecast for its fiscal year due to capacity constraints and lower inventories. It appears the company raided the warehouse in the first of its fiscal year and sold more units at lower prices to meet
LaCrosse Swings to Q1 Profitability…
LaCrosse Footwear posted a 19.4% jump in first quarter 2004 sales, recording $23.7 million in revenue for the period, compared to $19.9 million for the first quarter of 2003. Sales of Lacrosse brands increased to the retail channel in the quarter and Dan
Rebel Sport NZ Sees Sales Shortfall…
The parent company of Rebel Sport NZ, The Briscoe Group ltd., reported total Q1 sales for the company were NZ$67.3 million ($44.9 mm), a 1.9% decline over the NZ$68.6 million ($37.7 mm) posted last year. Rebel Sport sales decreased by 0.14% to NZ$22.0 mi
Guru Apologizes to Cervelo…
Last August Cervélo filed suit against Guru Cycles because of an e-mail correspondence between an unnamed customer and a member of the Guru sales team. Apparently, the Guru employee misrepresented some facts about Cervélo with regards to quality and weig
Accell Acquires a Third Parts Distributor
The Accell Group is becoming rather aggressive in their expansion into the bicycle accessories market with the acquisition of a third distributor, the F. van Buuren & Co. B.V. This acquisition gives Accell two Dutch parts distributors with Junker, and F.
B.O.S.S. Goes One-On-One with… Jack Gilbert
Jack Gilbert is the president and founder of Mountain Hardwear. A long-time industry veteran, Gilbert created MH in late 1993 after attempting an MBO of Sierra Designs, a company he had run since 1989. Prior to SD, Gilbert was the first publisher of OR Ma
Accell Group Acquires a Third Parts Distributor
Accell Group N.V. has signed a letter of intent for the acquisition of F. van Buuren & Co. B.V., a company trading in bicycle parts and accessories. Following the recent acquisition of Juncker B.V., this new acquisition further strengthens the position of
adidas Signs Prep Star to Six Year Deal; Telfair Will Go to NBA
adidas and Sebastian Telfair have announced they have inked a six-year guaranteed endorsement deal reportedly worth $1 million to $2 million per year. Telfair, the 2003-2004 New York City Player of the Year, also announced that he would forgo college and
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal