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Russell Athletic Unveils New ‘Energetic’ Logo

Russell Athletic recently unveiled a more athletic and evolutionary version of its classic red and blue capital “R” logo that has been seen for decades on thousands of sports teams worldwide. The new logo features an energetic orientation, a richer blue c

Hooked on the Outdoors Re-Locates

After six years of constant growth, Hooked on the Outdoors magazine and parent company ADventure LLC are making their
biggest move yet, relocating their national headquarters to a 13,000 square foot custom office facility north of Atlanta….

SIA: SnowSports Chain Stores Up 1.3%

Sales at chain stores were up 1.3% compared to last season. In dollars, that translates to $493.8 million in sales compared to $487.4 billion in 2003. Unit sales were up from last season 2.4%. Sales for the month of March in chain stores were $42.0 millio

Specialty SnowSports Sales Flat for 2004 Season

Sales at specialty ski and snowboard shops were flat, up only 0.4 percent compared to last season. In dollars, that translates to $1.72 billion in salescompared to $1.71 billion in 2003. Unit sales were up from last season 4.0 percent.Sales for the month

Big Stone Ltd. Takes Over Five Ten-U.K.

Five Ten announced that Big Stone Ltd. has been named the company's new agency for the UK. John Connelly, International Sales Manager, said he and everybody at Five Ten, thank Bill Birch, the company's former agent, for his outstanding efforts

Outlast Acquires Frisby Assets

Outlast Technologies, Inc. has acquired substantially all of the remaining assets of Frisby Technologies, Inc. The acquired assets include various technology licenses, the “Thermasorb” TM, logo and website, the Frisby R&D library, product development data

Easton to Debut TV Ads During College World Series

As the best teams in college baseball compete for a spot in the College World Series in Omaha, Easton will debut a series of new commercials showcasing their new lineup of Stealth™ bats and cleated footwear. Three spots were created by The Ballpark, a fu

VewDo Adds New Reps; Opens Burlington office

Balance Designs, creators of the Vew-Do™ Balance Board and re-inventor of the concept, continues to build their sales and customer service team. Five more reps have been added, with Kurt Moscarello covering Metro NY; Kurt Kopp in WI, IL, MN; Kennon Smith

Bill Birch Leaves Five Ten

Five Ten announced that Bill Birch, the company’s long time sales agent for the UK, will leave the company to pursue other interests and to spend more time with his family. Five Ten recognizes Bill’s outstanding job over the last ten years in helping to b

BDE Wins Readers Digest Award

Black Diamond Equipment was highlighted recently in the May issue of Reader’s Digest as one of “America’s 100 Best New Discoveries.” Black Diamond’s Gemini headlamp was named “Best Flashlight” by the magazine, which reaches over 11 million readers each m

Hibbett Sets Bar Higher Again in Q1…

Hibbett Sporting Goods posted another record quarter and continues to improve upon its model that enabled the company to deliver an 8.1% return on sales for the first quarter versus its sector-leading 7.1% ROS for the 2003 full year and a 6.6% ROS in Q1 l