Squaw Valley Alpine Meadows and Alterra Mountain Co. announced Wednesday that Ron Cohen has been named president and COO of Squaw Valley Alpine Meadows. Cohen, who has served as interim president and COO at the resort since April, will move into the permanent position effective immediately. (Read More)
Bear Mountain Resort (BBMR) has named Wade Reeser the resort's chief operating officer. (Read More)
Top headlines from the active lifestyle industry you may have missed this week, including Boa Technology Inc. opening the company's new environmentally friendly headquarters in Denver, CO. (Read More)
Summer is an odd time to discuss what’s happening at North American ski areas—especially with record high temps now sweeping the U.S.—but the escalating “arms race” between megaresort operators Vail Resorts Inc. and Alterra Mountain Co. was among the hottest M&A developments in June. (Read More)
Top headlines from the active lifestyle industry you may have missed this week, including Adidas announcing a potential data security incident. (Read More)
Top headlines from the active lifestyle industry you may have missed this week, including Puma signing endorsement deals with the NBA's No. 1 draft pick Deandre Ayton and Hall of Fame legend Walt "Clyde" Frazier. (Read More)
Vail Resorts Inc.’s acquisition of four ski resorts earlier this week wasn’t a huge deal financially—at least relative to the company's annual revenue—but adding locales near key U.S. markets could prove to be a monumental, even epic, move for the Colorado-based ski area operator. (Read More)
Alterra Mountain Company announced its 2018-2019 pass product, the Ikon Pass. North America’s top mountain destinations have joined together to offer skiers and riders the Ikon Pass, uniting 12 destinations from Alterra Mountain Company and 11 premier destination partners. (Read More)
The Ikon Pass, Alterra Mountain Company's new pass product, has partnered with Protect Our Winters (POW) to further climate change education and advocacy through a new partnership. (Read More)
Top headlines from the active lifestyle industry you may have missed this week. (Read More)
Top headlines from the active lifestyle industry you may have missed this week. (Read More)
Alterra Mountain Company is changing the landscape of the mountain resort industry. (Read More)
HighGear has inked an agreement with the U.S. Ski and Snowboard Association (USSA) to become an official supplier of the U.S. Ski and Snowboard Team. The two-year agreement gives HighGear exclusive worldwide sponsorship in the sports instrument category, (Read More)