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Polartec Bio-Based Power Shield Debuts For F23

Polartec, a Milliken & Company brand, launched bio-based Polartec Power Shield fabric technology for sustainable weather protection.  The launch reinforces the company’s “continued pivot to source living matter substitutes for petroleum-based products while increasing the efficiency and performance of fabrics and materials.” The monolithic membrane of Polartec Power Shield is made from “plant-based and non-PFAS […]

Outdoor Vitals Releases Vario Jacket

Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, released its Vario 9 oz. Jacket with breathable insulation and body-mapped ventilation. The Jacket’s 3DeFX insulation and ripstop nylon stretch during active movement, “creating tiny coils, like trampoline springs, to expand, allowing more heat to escape. When the fabric and insulation are not stretched with […]

Outdoor Vitals Releases Vario Jacket

Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, released its Vario 9 oz. Jacket with breathable insulation and body-mapped ventilation. The Jacket’s 3DeFX insulation and ripstop nylon stretch during active movement, “creating tiny coils, like trampoline springs, to expand, allowing more heat to escape. When the fabric and insulation are not stretched with […]

Wahoo Fitness’ Debt Ratings Downgraded Again

Moody’s Investors Service downgraded Wahoo Fitness Acquisition, LLC, reflecting the bike training manufacturer’s “material underperformance” relative to Moody’s previous expectations and the elevated risk of default.

Shaun White Expands Whitespace Collection, Partners With Backcountry

Shaun White, the Olympic and X-Games gold medalist, continues to build on his brand, Whitespace, adding apparel and gear for wear on or off the mountain. He has also partnered exclusively with Backcountry. Said White, “Backcountry felt like the obvious first choice for this partnership. Besides being a personal fan of Backcountry, they have over […]

Shaun White Expands “Whitespace” Brand, Partners With Backcountry

Shaun White, the Olympic and X-Games gold medalist continues to build on his namesake brand with the addition of apparel and gear designed for on/off mountain in partnership with Backcountry. “For me, Backcountry felt like the obvious first choice for this partnership,” said White. “Besides being a personal fan of Backcountry, they have over 25 […]

Saucony Launches Ride 15 TR And Ride 15 TR GTX

Saucony launched the Ride 15 TR road-to-trail crossover shoe built with a new PwrRun foam cushioning formula, a low-profile PwrTrac outsole and a lightweight mesh upper. For runners who embrace the elements, the Ride 15 TR GTX, is engineered with Gore Invisible Fit technology, providing waterproof protection with the flex fit and feel of the […]

Saucony Launches Ride 15 TR and Ride 15 TR GTX

Saucony launched the Ride 15 TR road-to-trail crossover shoe built with a new PwrRun foam cushioning formula, a low-profile PwrTrac outsole and a lightweight mesh upper. For runners who embrace the elements, the Ride 15 TR GTX, is engineered with Gore Invisible Fit technology, providing waterproof protection with the flex fit and feel of the […]

Athleta Partners With USTA

Athleta partnered with the United States Tennis Association as one of the association’s official sponsors of the USTA League, USTA Player Development Teaching Professional Initiatives and the USTA Foundation Excellence Team for the next three years.

PacSun Showcases New Store Design In Fashion Valley

Pacsun opened its newest location in San Diego’s Fashion Valley. The retail space features a modernist design formula and layout for the youth-centric retailer. The Fashion Valley store is first brick-and-mortar location to pay homage to its foundation in mall culture.