REI Co-op hired Mary-Farrell Tarbox, effective October 24, as vice president, physical stores and retail operations.

“Mary-Farrell is a proven leader in omnichannel operations. Her more than 30 years of leading successful teams across multiple retail environments made her a clear choice,” said Cameron Janes, REI Co-op’s chief commercial officer. “As REI’s retail presence expands across the nation, she will have a key role in helping the co-op achieve our aspiration to serve a 50 million member community.”

Tarbox will provide strategic leadership for REI’s nearly 180 physical stores and retail operations, which account for over three-quarters of the company’s more than 16,000 employees. She will be accountable for delivering on the co-op’s retail organization goals, including advancing the “employee experience, customer service and culture of continuous improvement.”

Tarbox was, most recently, regional vice president, Bed, Bath and Beyond, overseeing 370 stores. She has also held senior leadership roles in retail and human resources at Crate & Barrel, Petsmart, Inc. and Target Corporation.