Pacific Sunwear of California, Inc. appointed Amber Fredman-Tarshis as its senior vice president and chief marketing officer.
“I have been really impressed by Amber’s leadership and marketing acumen since I was first introduced to her five years ago, and I am very excited to now have her join the PacSun team,” said Gary H. Schoenfeld, president and CEO. “Amber’s diverse and accomplished marketing career, which includes executive roles at Puma, Warner Bros., Victoria’s Secret and most recently CMO at Guess?, is a great complement to expanding and diversifying our coveted portfolio of brands and connecting to our 17-24 year old target demographic.”
In her role, Fredman-Tarshis will work closely with the Company’s leadership team to further strengthen the PacSun brand among consumers while developing new and effective ways of reaching the consumer. She will report directly to Mr. Schoenfeld.
“I followed what Gary did with Vans as he turned it into a highly relevant global lifestyle brand, and I believe that PacSun is on the cusp of accomplishing a similar transformation,” said Fredman-Tarshis. “Much of my career has been focused on creating emotional connections with consumers and telling great stories that bring brands to life. I look forward to developing the brand’s Golden State of Mind positioning and celebrating the incredible stories PacSun has to share.”
As of Nov. 18, the company operates 620 stores in all 50 states and Puerto Rico.
