SGB Outdoor

Confluence Acquires Boardworks

Confluence Outdoor made a big – albeit expected – splash in the paddlesports industry Monday by announcing it had acquired SUP and surf board maker Boardworks of Carlsbad, CA. In addition to manufacturing and distributing boards and accessories under its

CES to Features Parade of Sports Celebrity Pitchmen

Brands will use several active and retired pro athletes to pitch their products at the 2015 International CES in Last Vegas Jan. 6-9, including Cal Ripken Jr., NBA great Clyde Drexler and a parade of skateboarders, snowboarders and surfers. This year&#039

Moosejaw Tweaks Loyalty Program for 2015

Moosejaw announced several changes to its loyalty program that include discontinuing its High Altitude program that allowed its most loyal customers to earn discounts at an accelerated rate…

Top Fitness Trends for 2015

The American College of Sports Medicine (ACSM) announced its annual fitness trend forecast based on survey responses from thousands of fitness professionals. Body weight training, high-intensity interval training, educated/experienced fitness professional

PMI Acquires Aladdin South America

Pacific Market International (PMI) of Seattle has acquired Aladdin South America, including two ISO-9001 certified manufacturing plants in Brazil, where it plans to manufacture Stanley-, Aladdin- and Migo-branded thermoses and other food and beverage cont

Spalding Appoints Marketing Director

Spalding named Kenyatta Bynoe senior director of marketing. Bynoe replaces Wendy Unger-Moore who has taken a position overseas with Fruit of the Loom, parent company of Russell Brands, LLC, the owner of the Spalding(R) brand…