Saucony Launches ‘Seeker’ Global Brand Campaign
Saucony launched its largest marketing effort in history – a multi-media global brand campaign that reminds readers, viewers and listeners to seek out their potential through the transformative power of running…
SSL Announced 30-Year President Steve Rogers to Step Down
After 30 years of service as president and CEO of Sports Specialist Ltd. (SSL), Stephen Rogers will retire effective July 31, 2015. Read our exclusive Q & A…
Patagonia Invests in Natural Textile Treatments
Patagonia has made a strategic investment in Beyond Surface Technologies, a chemical company focused on producing high-performance textile treatments from natural raw materials…
Hillsound Equipment Athletes Take Top Spots at Gore-Tex Grand Traverse
Hillsound Equipment announce its brand ambassadors Stevie Kremer and Marshall Thomson wins at the Gore-Tex Grand Traverse, a grueling ski mountaineering race.
New Balance Signs Robinson Cano
New Balance has signed Robinson Cano, star second basemen of the Seattle Mariners. New Balance will outfit the six-time All-Star both on and off the field. New Balance also partnered with the RC22 Foundation, Cano’s charity…
Rip Curl Hires SVP of Sales and Marketing, NA
Rip Curl promoted Dylan Slater to senior vice president of sales & marketing for North America…
Dick’s SG Sets Grand Opening for Store in Burlington, IA
Dick's Sporting Goods will be opening its 6th store in Iowa in Burlington. It will also be opening a relocated store this week at The Shoppes at Parma in Parma, OH…
Exxel Outdoors Acquires American Rec
Exxel Outdoors has signed a definitive agreement to acquire American Recreation Products LLC (American Rec). The acquisition will combine the iconic outdoor brands of the American Rec portfolio, which includes Sierra Designs, Kelty, Slumberjack, Wenzel, U
Yakima Seeks More Facetime with Reps and Retailers
Yakima Products Inc.'s new go-to-market strategy calls for getting a lot more face time with reps and retailers this year. The effort will kick off in June at an invitation only preview of its 2016 line and include a greater presence at regional rep
ILWU Delegates Recommend Tentative Agreement
ILWU Coast Longshore Caucus delegates voted Friday to recommend approval of the tentative agreement reached on Feb. 20, 2015, between the union and employers represented by the Pacific Maritime Association (PMA)…
Cabela’s Discloses Plans for Store in British Columbia
Cabela’s Inc. could begin construction this year on a store in Abbotsford, British Columbia if it receives needed government approvals…
Yurbuds Picks Nordic Distributor
Yurbuds has named the Swedish distributor RLVNT Distribution AB to distribute its headphones for athletes in the Nordic countries…
Hudl Raises $72.5MM in Funding Round
Hudl, the sports video analysis platform, today announced $72.5 million in funding, marking the company's first major institutional investment. With more than 3.5 million professional, college and amateur athletes in 40 countries, Hudl is a leading v
Under Armour to Sponsor University of Cincinnati
The University of Cincinnati department of athletics announced a long-term partnership with Under Armour…
Adidas Partners to Launch Boston Marathon RunBase
Adidas and the Boston Athletic Association (B.A.A.), organizer of the Boston Marathon, announced the launch of the Boston Marathon RunBase in partnership with Marathon Sports, Inc. The Adidas exclusive community experience will open mid-April just steps f
