SGB Outdoor

Under Armour Upgraded, VF Corp Downgraded

KeyBanc Capital Markets on Monday raised its rating on Under Armour due in part to its recent hiring of Patrik Frisk as COO. At the same time, the investment firm lowered its rating on VF Corp. due in its valuation and online weakness at its jeanswear coalition and Timberland.

Bass Pro Completes Cabela’s Merger

According to a statement, the combined company is “poised to provide customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more with a strong commitment to advancing conservation initiatives.”

AlixPartners Sees Healthy Holiday Gains

AlixPartners released its forecast for US retail sales for the upcoming holiday season. The forecast anticipates an increase in sales revenue for retailers for the November-through-January period of 3.5 percent to 4.4 percent, compared with 2016 holiday-season sales.

Pro-Tec Signs Brighton Zeuner

Pro-Tec, the action sports protective gear brand founded in 1973, welcomed young phenom, and X-Games Park Gold medalist, Brighton Zeuner to its endorsement team.