SGB Outdoor

HanesBrands Partners With National Park Foundation

Timed for #TravelTuesday, the National Park Foundation and HanesBrands announced a new partnership to inspire people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs.

Dick’s Launches “United In Sport” Campaign

Timed to the Pyeongchang Olympics, Dick’s Sporting Goods launched a “United In Sport” campaign that shows “the transcendent power of sport throughout history, and highlights moments when humanity is at its best, showcasing the unbreakable power sport has in binding us together.”

The OutDoor Industry Award Accepting Submissions

The OutDoor Industry Award sees its thirteenth edition in 2018. Entries are now open for outdoor manufacturers to submit their latest innovations to win one of the industry’s most coveted design awards, which are announced on June 17, 2018, the first day of OutDoor – the leading international trade show.

Dick’s Chief Merchant Resigns

Dick’s Sporting Goods said in a regulatory filing that Keri L. Jones, executive vice president – chief merchant, plans to resign from her position, effective February 9,, in order to accept a CEO position at another company.

Lululemon’s CEO Resigns

Lululemon Athletica Inc. announced that Laurent Potdevin has resigned as CEO and as a member of the company’s Board of Directors, effective immediately. According to a statement, Lululemon said it “expects all employees to exemplify the highest levels of integrity and respect for one another, and Mr. Potdevin fell short of these standards of conduct.”

SSL Announces Supplier Of The Year Awards

SSL (Sports Specialists, Ltd.) announced the recipients of the buying group’s first-ever Supplier of the Year awards, The Tec Group, featuring Blizzard, Tecnica and Nordica brands for hardgoods, and Outdoor Gear for softgoods.

Cairn Launches Give Back Program

In partnership with The Gear Fix, an outdoor equipment repair and consignment shop, the program makes it easy for Cairn Subscribers, or anyone with gear to spare, to donate their retired items to benefit the preservation of wild places through The Conservation Alliance.