SGB Outdoor

NFL, GE, Under Armour Partner to Fight Brain Injuries

The NFL, GE and Under Armour will partner to launch a $20 million open innovation challenge to find and fund solutions to diagnose and protect against traumatic brain injury. The NFL and GE also announced the Head Health Initiative, a four-year, $60 milli

Genesco Sues Visa Over Credit Card Breach

Genesco Inc., the parent of Journeys and Lids, has filed a lawsuit against Visa, charging the credit-card company with wrongfully taking more than $13 million as punishment for a data breach…

Google Unveils Smart Shoe as SXSW

At the annual South by Southwest conference in Austin, TX, Google unveiled an early prototype of motion-sensing “smart shoes,” with an embedded speaker on the tongue of the shoe that can shout motivational commands at the wearer when exercising. Google cr

Mizuno Golf Launches Play Famously Campaign

Mizuno is helping golfers nationwide improve their game while offering the opportunity to be treated like a pro as an exclusive member of “Team JPX.” Launched March 11, Play Famously will champion the cause and determination of the “everyman” golfer…