K•Swiss Unveils New Brand Identity
K•Swiss has introduced a new brand identity that celebrates its place as the only heritage American tennis brand. K•Swiss’ new look brings the brand back to its founding roots and is characterized by a new visual language, including: a directional l
Nike Tops Forbes Most Valuable Sports Brands List
Nike again ranked first in Forbes ranking of the top ten most valuable sports brands in the business category. Nike had a value of $17.3 billion. Second was ESPN, valued at $15 billion; followed by Adidas, $7.1 billion; Sky Sports, $4.1 billion; Under Arm
Westcomb Launches Ambassador Search Along With Redesigned Website
Westcomb is seeking those with a passion for the outdoor experience to fill a roster of adventurers to join the brand’s expanding ambassador team. The ambassador search is launching simultaneously with an entirely redesigned website and e-commerce p
Bia Sport Hires OutsidePR as Agency of Record
Bia, the multisport GPS watch maker, has hired OutsidePR as its public relations agency. The brainchild of endurance athletes Cheryl Kellond and Sylvia Marino, Bia Sport is…
Minn Kota Launches New, Enhanced Website
Minn Kota has launched a new brand website (www.minnkotamotors.com) showcasing its trolling motors, Talon shallow water anchors, battery chargers and marine accessories…
Oakley Assembles to Release Snowboarding Film
Oakley, Inc. announced Snowboarding: For Me – a film that brings to life the unique relationship between its world-class snowboarding team and the sport and lifestyle they inhabit every single day. Each individual has his own story of how he began snowboa
President of Nike Golf Cindy Davis Retires
Nike Inc. announced that Cindy Davis, president of Nike Golf, plans to retire from Nike. Davis joined Nike Golf USA as general manager and has served as president of Nike Golf since 2008…
NRF Forecasts 4.1 Percent Holiday Gain
After a turbulent start to 2014, the National Retail Federation announced it expects sales in November and December (excluding autos, gas and restaurant sales) to increase a healthy 4.1 percent to $616.9 billion, higher than 2013’s actual 3.1 percen
MidwayUSA Announces Improved Online Checkout Process
MidwayUSA, the internet retailer of shooting, reloading, gunsmithing and hunting, is excited announces a new and improved checkout process…
Mossy Oak and Sportchief Team Up to Create Apparel Line
Mossy Oak has teamed up with Sportchief to create GameKeeper Fieldwear, a complete line of casual and work wear designed for the outdoor enthusiast…
Gill Athletics Announced as NFHS Corporate Partner
Gill Athletics, the oldest and largest manufacturer of track and field equipment in the United States and around the world, has entered into a three-year agreement with the National Federation of State High School Associations as an NFHS Corporate Partner
Athletic Propulsion Labs Helps Support Breast Cancer Awareness
Athletic Propulsion Labs will partner with the Women's Cancer Research Fund, a charitable program of the Entertainment Industry Foundation, by releasing two special shoes for Breast Cancer Awareness month…
CustomWeather Issues Long Range Snow Forecast
CustomWeather released its U.S. Ski Outlook for Winter 2014-2015, highlighting the best regions for optimal skiing conditions this winter during the months of December 2014 –February 2015…
SoftScience Announces Official Brand Launch
Two footwear veterans, Scott Seamans, a Crocs founder and chief designer, and John Duerden, former president and COO of Reebok and a former CEO at Crocs, have launched a new brand, SoftScience, that promises to take “comfortable, casual footwear to an en
Digital Operative Partner to Launch Get You(th) Outdoors Challenge
Digital Operative has developed an interactive platform for The Outdoor Foundation in a pro bono effort to engage members of the outdoor industry online and encourage them to share their experiences with others through the Get You(th) Outdoors Challenge..
