Outdoor Voices announced that Gabrielle Conforti has joined the company as chief executive officer. She has spent the last six years at Urban Outfitters, where she has held senior management roles including chief merchandising officer and president.

In these positions, she led the development and execution of brand strategies and businesses, repositioning Urban Outfitters as a $1 billion lifestyle brand. Conforti launched and revitalized new category businesses such as home, beauty, wellness, and active from incubation to customer-facing. Prior to Urban Outfitters, Conforti was at J.Crew where she oversaw merchandising and buying across multiple categories.

At Outdoor Voices, Conforti will be focused on making new products for customers, doubling down on the brand’s Recreationalist community and future vision for the brand.

“I am thrilled to be joining the Outdoor Voices team. I have always connected with the brand and believe in the strength of the company mission: to be happy, enjoy life, and get moving! I look forward to building on this solid foundation with a focus on our community, the product, and the journey of the brand,” said Conforti.

“This is an exciting new chapter for Outdoor Voices and we are confident that Gabrielle is the right leader to accelerate the company’s growth and continue the positive trajectory. She is a passionate, innovative and experienced executive and the perfect person to take Outdoor Voices to the next level,” said Ashley Merrill, chairwoman.

Photo courtesy Outdoor Voices