Outdoor Research has hired Brett Kruse to its leadership team this week. Kruse joins OR as its new Vice President of People and Culture where he will lead HR initiatives including growing a strong company culture through transparency, proactive communication and inclusion.

Kruse was most recently at Starbucks prior to joining OR where he worked for more than a decade in Human Resources and Operations. Prior to that, he worked for Deloitte Consulting

“I could not be more excited to join Outdoor Research. This position combines my professional passions – people, teams and culture – with an organization that aligns with my personal passions — trail running, skiing and anything that keeps me outside,” Kruse said. “I look forward to pulling from my prior work experience at Deloitte and Starbucks to help Outdoor Research grow. I have been incredibly impressed by the team, how diverse the business is and thrilled about the potential it has in multiple channels.” 

As part of the Human Capital division at Deloitte, Kruse consulted with businesses across the country to drive value through people-focused technology. At Starbucks, Kruse worked in HR and Operations across various positions and functions including leadership development, talent management, organizational design, and the people-focused programs launching to the 8,000 retail stores. 

Kruse will report to Outdoor Research President Roger Barton

“Outdoor Research is steadily expanding into new channels and markets, and looking to the talent and culture we need to continue to fuel our growth, it’s exciting to have someone like Brett join the team,” Barton said. “We’re thrilled to have his expertise and leadership from working with other globally recognized brands.”

Photo courtesy OR/Brett Kruse