With the Outdoor Retailer Winter Market quickly approaching (January 30 February 2), show attendees are starting to fill up their calendars with appointments, meetings, parties, lunches, dinners and lets not forget seminars. Outdoor Retailer Winter Market will again provide retailers with a variety of free business seminars that address issues that are unique to outdoor specialty retailers. All seminars are free to Outdoor Retailer attendees and conveniently held on-site at the Salt Palace Convention Center.
Not to be missed, the “Lifestyles and Design Trends” seminar will be led by Haysun Hahn — a leading authority in the fashion and activesports industry and a truly dynamic speaker on the cutting edge of retail and design. From Futuremode of New York, Haysun is a leading authority and compelling speaker that gets you thinking creatively about how to approach the market. If you missed her eye-opening presentation at the OIA Rendezvous in October, or want to see her again, don't miss this opportunity at Outdoor Retailer Winter Market.
Lifestyles and Design Trends
Monday, February 2 7:30am 9:00am
Speaker: Haysun Hahn, Director, Futuremode
Salt Palace Ballroom A
The functional features of outdoor product design continue to have a strong impact in the way we define the modern wardrobe. What are the elements that separate everyday lifestyle and outdoor style? Is the fusion good for the outdoor distribution? And how important is sex appeal for the outdoor industry? Futuremode will discuss the “f” word, fashion, and other trends that are affecting the outdoor style.
No Lift Ticket Required!
An Introduction to Snow Kiting
Friday, January 30 Noon 1:00pm
Sponsored by: PASA (Professional Air Sports Association)
Speakers: Christopher Nygard, Kiteboarding PASA
Council Chair
Paul Menta, PASA Training Coordinator
Brian Schenck, Ozone Kites
Salt Palace Ballroom A
PASA representatives will take you on a multimedia journey through the sport of Snow Kiting and explain what it takes to capitalize on this whirlwind winter sport including an overview of Snow Kiting, Snow Kiting equipment, instructor certification, and insurance.
How To Get More Customers Who Will Pay You More Money, More Often
Saturday, January 31 7:30 9:00am
Speaker: Jim Ackerman, Ascend Marketing
Salt Palace Ballroom A
There are only 3 ways to grow your business: 1) getting more customers, 2) getting customers to spend more money each time they buy and 3) getting existing customers to buy more frequently. This session, presented by nationally renowned marketing guru, Jim Ackerman, will show you fast, easy-to-implement, profit-proven ways to do all three. By implementing Jim's techniques, retailers nationwide have increased their average sale by 17% or more, literally in 24 hours, and typically increase their overall businesses by 12-33%… some many times more than that! You can too, but only when you attend this stimulating, entertaining and vital revenue and profit-building session.
Bringing Business Back to the Western Hemisphere
Saturday, January 31 11:00am Noon
Sponsored by: Unifi
Speaker: Hap Klopp, Founder, The North Face
Salt Palace Meeting Room 255
Growth within the domestic textile industry is an ongoing concern for manufacturers in the United States. Increased exports from overseas continue applying pressure to the countrys industry, leaving many questions unanswered about the future of textile manufacturing in this hemisphere. The North Face founder, Hap Klopp, will share case studies and concepts on recent business developments in this hemisphere by means of leveraging export trade legislation and utilizing targeted marketing efforts to expose innovative products to new markets.
Increase Store Revenues: Learn how to provide the Perfect Fit!
Saturday, January 31 Noon 1:00pm
Sponsored by: Sole Defense and X-Static
Speaker: Ross Marty, C. Ped. Board for Orthotic
Certification Orthotist, Orthopedic Shoe Technician & Director of Clinical Education for Acor Orthopedic
Salt Palace Meeting Room 255
Sole Defense is an interactive orthotic system with a point-of-purchase kiosk created to integrate orthotics as a more strategic part of your every day business. The cutting edge system will generate store traffic, provide solutions, and drive sales through the complete foot analysis. The Therma-Shape pad takes an imprint of the foot, revealing the specific foot shape and key pressure areas and educates consumers on how to purchase the correct Sole Defense orthotic.
Branding and Marketing the next generation
Sunday, February 1 7:30am 9:00am
Speaker: Tim Parr, Founder, Parr Goldman & Byrne
Salt Palace Ballroom A
The outdoor industry was created, and continues to be authored, by Baby Boomers. For the last 30 years, focusing on the baby boomer market had been a no-brainer strategy. But now, with an aging core market and an ever-emerging Gen X/Y rapidly gaining spending dollars, the outdoor industry may be faced with a fork in the trail. Positioning your retail experience to future generations will become a strong market differentiator, and a welcomed form of communication to an audience that will become the next outdoor audience.
Need to Know vs. Nice to Know
Sunday, February 1 Noon 1:00pm
Speaker: Ritchie Sayner, VP of Business Development, RMSA
Salt Palace Ballroom A
In this session, find out what you really need to know as a retail owner to maximize the upside profit potential of your business. This session will highlight components of sales and inventory forecasting that are essential if you are investigating ways for your business to thrive and not simply survive.
Outdoor Retailers Backcountry Base Camp will be held in the Brighton Backcountry in Utah's Big Cottonwood Canyon on Thursday, January 29th – the day prior to the four-day Winter Market tradeshow held in Salt Lake City, Utah at the Salt Palace Convention Center from January 30th through February 2nd.
