OIWC has recognized two bike industry women who have shown true leadership, Deborah Hubsmith and Ellen Hall, with the Pioneering Woman and First Ascent Awards.


Deborah Hubsmith, director of the Safe Routes to School National Partnership, is being recognized for her leadership with the third annual Pioneering Woman Award for the bike industry.


Deb is the founding director of the Safe Routes to School (SRTS) National Partnership and provides oversight and direction for all programs, policies and staff. Hubsmith has worked on SRTS program implementation and legislative development for more than 10 years. She helped lead the successful Marin County SRTS pilot program, and then took the results to the national level where she worked extensively to secure the $612 million in federal funds for SRTS that were approved by Congress in 2005 as part of the federal transportation bill SAFETEA-LU.


Ellen Hall, marketing manager for CatEye North America, will accept the bike industry’s second annual First Ascent Award.


Ellen is currently the marketing manager of CatEye North America. She has been with CatEye for three years, starting out as a customer service representative and quickly moving up to overseeing office operations as well as all marketing projects. Her cycling career began in a Burley trailer, then to the back of her dad’s tandem, then mom’s tandem, before rolling solo. She went on to compete in nearly every cycling discipline, as well as Indiana University’s Little 500 on which the movie Breaking Away is based.


The winners of both awards will receive a $1,000 scholarship to be applied towards a national leadership program that supports their goals and ambitions.