Outdoor Industry Foundation (OIF) is launching a new cause marketing campaign called, “Play It Forward.” The campaign will raise funds for OIFs youth outreach programs. Play It Forward gives outdoor businesses and outdoor enthusiasts an easy yet meaningful way to contribute to industry-wide initiatives to get youth active in the outdoors.
Play It Forward asks participating companies to donate a portion of pro-deal and employee discount purchase proceeds to fund outreach programs that promote the active outdoor lifestyle. The program engages all levels of the outdoor community in reaching out to get youth active in the outdoors.
Play It Forward is a flexible program that individual outdoor businesses can customize, but all Play it Forward programs share a common thread – a good deed by an individual (adding $1 to their order) is matched by an outdoor business (to make it $2) and then doubled through the generous support of VNU/OR. $1 becomes $4!
All proceeds from Play It Forward go directly to fund 3 outdoor industry programs managed by OIF: Teens Outside! , Outdoor Idols and The Great American Backyard Campout .
“As a cause marketing program, Play It Forward, allows participating businesses to raise funds for OIF and educate the greater outdoor community about the need to pass on a legacy of active outdoor recreation”, said Michelle Barnes, VP of OIF. “Uniting for a common cause is not new, and we believe our industry will embrace this program.”
OIF calls on all outdoor businesses to adopt Play It Forward and be part of OIFs industry wide initiative to get youth active. Look for the Play It Forward Logo when shopping for pro-deals and employee discounts. If you dont see it, ask that Play It Forward is adopted!
