Jack Schlicht, retired owner of Milwaukee Sporting Goods and former
chairman of the National Sporting Goods Association, died Thursday,
August 30. Schlicht served on the NSGA Board of Directors from
1988-2001, including one term as Chairman in 1994.
Schlicht was born September 15, 1939 in Hustisford, Wis., and resided
in Waukesha. His wife Jackie preceded him in death. He is survived by
son, David (Tracy) Schlicht and daughter Judy (Jay) Douglas,
grandchildren Jake, Kasey, Sydney, Lauryn and Payton, and special
friend Kay Becker.
“NSGA lost a wonderful friend and the industry lost a dealer dedicated
to making the industry better for all,” said National Sporting Goods
Association president & CEO James L. Faltinek said. “Even in
retirement, Jack remained active in the industry. Last Wednesday, he
was an active participant in the annual planning meeting at NSGA
headquarters to develop the curriculum for next years NSGA Management
Conference & Team Dealer Summit. He will be greatly missed.”
Schlicht was a 1962 Carroll College graduate, Athletic Hall of Fame
inductee and active alumnus. He devoted more than 30 years to the
sporting goods industry. In lieu of flowers, a memorial in Schlichts
name has been established with the Carroll College Athletic Department.
