Northside, the outdoor footwear brand, announced a reinvestment in retail-focused initiatives in an effort to better support its dealers and strengthen the brand’s retail presence, including an “Just for Fun.”
The investment is engineered around the goal of providing superior customer service, support systems and visual merchandising to Northside dealers, said Jack Wolfin, the brand’s president.
As an independent, family owned and operated business, Northside owners Jeff Thayer, Bob Thayer and Jack Wolfin have implemented a new brand promise and pledge to retailers: “As the owners of the Northside brand, we are immersed in every aspect of how we touch your business. We understand that our success is a function of yours and want you to rest assured that we will continue to stand behind every Northside product, long after the sale.”
In conjunction with the debut of the spring/summer 2014 line to trade audiences, Northside will implement new practices and systems to better support the company’s dealers. Efforts include extensive sales rep training, more effective point of sale materials, additional branding assets, increased owner visibility and availability, re-vamped delivery processes and accountability standards, and an overall show of appreciation with engaging on-floor initiatives. Not only will these efforts further the reinvestment plans, but they will also embody and bring to life the brand’s updated tagline: “Just for Fun.”
“As the Northside brand continues to build a following in the outdoor marketplace, Jeff, Bob, and I recognized that the next step towards success is to really grow and support the programs that bring success to our partners,” said Wolfin. “We know that any victory we see is a result of our dealers’ achievements, and we want to ensure that we are doing everything possible to enable these partners to reach their goals, to have fun doing it, and to know that we have their backs. Our product isn’t changing; nor is our vision we are simply making a larger effort to show our appreciation to those who make our business work.”
Though the Northside Promise is new for the brand, Northside remains committed to creating the same quality footwear that consumers have come to expect. The spring/summer 2014 line will further the brand’s standard of on-trend, dependable shoes for the whole family at a great value.
For more information on the Northside brand and products, visit www.northsideusa.com, and stay tuned for updates on the Northside Promise.
Offering a range of styles from winter boots and trail shoes to sandals and flip-flops, Northside shoes are rugged, reliable and affordable for families who want to enjoy the outdoors together. Triple T Trading, the parent company for the Northside brand was founded in 1985 with the goal to design, manufacture and sell well-made affordable footwear. Northside by Triple T Trading is headquartered in Marysville, WA.
