The North Face is currently testing geo-fencing technology from Placecast to reach customers within a certain perimeter of 31 of its retail stores regardless of what kind of mobile phone they use.
Placecast's ShopAlerts technology delivers tailored messages using geo-fences, which are virtual zones around a place in the physical world. When opted-in consumers are inside geo-fences, they get messages on their phones with valuable promotions or events nearby, discount codes or coupons, or even information related to CRM intelligence, providing unmatched scale to drive foot traffic into stores. The company's geo-fencing solution allows stores to offer an opt-in “auto check-in” service to their patrons, regardless of whether they use a smart phone or regular cellular device.
Alistair Goodman, CEO of the San Francisco-based Placecast, told ClickZ that The North Face has been informing consumers of the program in e-mail campaigns, with in-store messaging, and on the brand's website.
Additional points of interest for potential customers of The North Face are also geo-fenced, such as outdoor areas and hiking trails. While quick-serve brand Sonic and retailers American Eagle and REI have tested the concept in single markets, The North Face is one of the first to take the idea to a national scale.
Alistair Goodman, CEO of the San Francisco-based Placecast, told ClickZ that The North Face has been informing consumers of the program in e-mail campaigns, with in-store messaging, and on the brand's website.
Additional points of interest for potential customers of The North Face are also geo-fenced, such as outdoor areas and hiking trails. While quick-serve brand Sonic and retailers American Eagle and REI have tested the concept in single markets, The North Face is one of the first to take the idea to a national scale.
