Jordan Brand, a division of Nike, Inc. and Levi Strauss & Co., formed a collaborative partnership to jointly-develop a Jordan Levi's Collection. The men's only co-branded product will be named the 23/501 collection and will arrive in stores starting in March 2008.
As part of the project, the two brands created a collection pairing the Air Jordan Retro 1 style sneakers with a pair of co-branded Levi's Original 501 jeans and a signature tee shirt featuring graphic artwork taken from both brands. All three pieces will be sold together as a set and will come enclosed in a co-branded package.
“Jordan Brand has always prided itself on being the innovator of urban, sport fashion and we are proud to partner with a true fashion icon — the original inventor of the blue jean-Levi Strauss & Co.,” said Fran Boller, business director of apparel for Jordan Brand. “We believe that this collaboration with Levi's is the perfect opportunity to offer this exclusive package to consumers looking for something truly original and authentic.”
Similarly, Doug Sweeny, director of brand marketing for Levi's Jeanswear added: “Both brands share a kinship given the role each play within their respective categories. That is what brought these brands together. Like the Air Jordan 1, the Original 501 jean is really where it all began. It has become one of the most enduring and malleable pieces of apparel ever created.”
