Chris Melillo, who formerly served as senior director of stores North America for Nike Inc. and VP of stores for DTLR/Villa, has joined Curaleaf, a vertically integrated cannabis operator based in Wakefield, MA.
Melillo, who becomes senior vice president, retail operations, will be tasked with spearheading Curaleaf’s dispensary expansion rollout and establishing a consistent customer experience for retail stores across the United States.
Melillo has more than 20 years of experience in retail leadership and store operations. He has been instrumental in retail expansions, store design/construction, merchandising and omnichannel commerce in hundreds of stores in addition to developing and leading retail teams across the country.
Curaleaf owns and operates 28 dispensaries, 12 cultivation sites and 9 processing sites with a focus on highly populated, limited license states, including Florida, Massachusetts, New Jersey and New York.
