Nike was again the top-ranked apparel brand in the 2020 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar, although Lululemon, Adidas and The North Face all saw double-digit gains.

The overall Top 10 apparel brands, their valuation and year-over-year change were:

  1. Nike, $49.96 billion, up 6 percent
  2. Zara, $21.3 billion, down 6 percent
  3. Adidas, $14.8 billion, up 11 percent
  4. Lululemon, $9.7 billion, up 40 percent
  5. Uniqlo, $8.2 billion, down 16 percent
  6. H&M, $4.7 billion, down 27 percent
  7. Under Armour, $2.6 billion, down 34 percent
  8. The North Face, $2.45 billion, up 14 percent
  9. Puma, $2.1 billion, new
  10. Massimo Dutti, $1.84 billion, new

Among the Top 100 brands overall, Nike ranked 21 and Adidas ranked 92. Amazon led the list. Other retailers in the Top 100 included Apple, 2; Home Depot, 16; Costco, 47; jd.com, 52; Zara, 57; Ikea, 72; Aldi, 84; and Lowe’s, 96.

Now in its 15th year and commissioned by WPP, the valuation behind the BrandZ Top 100 Most Valuable Global Brands was conducted by brand equity research Kantar. The ranking combines market data from Bloomberg with consumer insights from over 3.8 million consumers around the world, covering over 17,500 different brands in 51 markets. The full report is here.