Nike has opened its third Live digitally-enabled concept store in New York City in the Williamsburg section of Brooklyn. The location is at 81 North 6th Street.

Nike also has Live concept stores on the Upper East Side and Flatiron.

Nike said similar to other Nike Live locations, Nike By Williamsburg is tailored specifically for the Williamsburg consumer and includes a strong focus on women’s offerings.

The location will feature a gender-neutral apparel section with extended sizing on the second floor featuring genderless mannequins, premiering for the first time in its Live store format.

The location also includes partnerships with Williamsburg businesses including Buddies Coffee, Northside Bakery, La Bicyclette Bakery, Heal Haus, Y7 Studio, and Grind House to support the local community.

Photo courtesy Nike Williamsburg