Lolë announced the appointment of Rob French as the Montreal-based active lifestyle brand’s new vice president of digital omni-commerce.

“We’re thrilled to have Rob join the Lolë team,” said Todd Steele, president and CEO, Lolë. “He has sixteen years of industry-leading expertise building world-class eCommerce organizations for consumer companies. His understanding of both digital marketing and operations made him an outstanding candidate for this position. Our team is excited to have an individual of his caliber who can help bring Lolë’s performance marketing strategy to new heights.”

As the vice president of digital omni-commerce, French will be leading efforts in consumer insights, testing supply chain-to-consumer models, improving online customer journeys and sustaining and growing Lolë’s retail brand.

Previously, French spent three years with a boutique eCommerce agency, managing online marketing initiatives and operational projects tailored for eCommerce retailers. After, at he led the affiliate and email marketing channels supporting the overall online sales business. Most recently he led the digital vision for Decathlon Canada, with a focus on delivering a new scalable eCommerce platform for online and app to merge products.

“My career has always placed me at the intersection of building fruitful relationships and delivering performance-driven multimillion-dollar bottom-line growth,” said French. “Lolë has long been known for their drive to innovate within the market space, and it is an outstanding brand with a strong customer base. I couldn’t be more excited to join the Lolë team and work to ensure people can engage in an elevated retail experience.”

Photo courtesy Lolë