Nike Inc. has introduced a new Nike Unite concept focused on local communities. The concept represents its fourth retail specialty concept, joining Nike House of Innovation, Nike Rise and Nike Live.
Nike said in a statement: “Nike Unite exists to serve and celebrate the people in each local community, and each store is designed to be a reflection of their heart and spirit. Consumers are welcomed by an in-store community wall highlighting the store team and local partnerships, and design elements throughout the space also look to tell the story of the community. From local landmarks to hometown athletes, the design allows the local residents to feel represented in the space.
“The products in each Nike Unite door are also reflective of what the community is interested in: locally curated, every-day essentials at the best price, matched with the newness of select seasonal offerings. Additionally, Nike Unite doors reflect Nike’s commitment to hiring people who live in the local community.”
The stores are expected to support local schools and nonprofits that give kids more opportunities to stay active through Made to Play. Nike’s Community Ambassador program, which trains Nike store employees to be coaches, will also be a priority in supporting local communities. The concept will include digital and self-service features and contactless options including Nike Member self-checkout and buy-online, pick-up in-store.
Nike plans to open nine Nike Unite worldwide locations in 2020. Stores opening include Portland, OR; East New York, NY; San Antonio, TX; East Kilbride (UK) and Namyangju, South Korea. Other stores opening by the end of the year will open in South Chicago, IL; Atlanta, GA; Beijing, Jingliang and Jingzang, China.
Photo courtesy Nike