Nike Golf said it sustained its third straight month with increased golf ball market share and a No. 3 ranking in the golf ball category based upon figures provided by industry standard Golf Datatech for green grass, golf
specialty and sporting goods retail channels.
Nike Golf has reached 9.5% in market share across the three primary channels due to the strongest and most diverse ball line since the company introduced its first golf balls in 1999, according to Category Business Director Stan Grissinger.
“Sales should continue to rise this fall with the upcoming
introductions of a redesigned and longer TA2-LNG and the new Mojo, designed for people who have not forgotten that golf is supposed to be fun.”
Nike Golf said that due to overwhelming trade response and consumer anticipation in the past month, Nike Golf increased its forecast for the Mojo golf ball by 60%.
