NGF has named Gregory T.A. Nathan as vice president, with responsibility for business development within the consulting and research divisions. He will work with current and prospective clients, helping them to grow their businesses by leveraging NGF’s research, database and consulting assets.

Nathan brings a wealth of experience to the position, most recently as director of client marketing for GOLF MAGAZINE and the SI GOLF Group in New York. There he managed the client marketing function, creating strategic customer-focused media and marketing programs for all of Time Inc.’s SI GOLF Group assets, including GOLF MAGAZINE, Sports Illustrated Golf Plus and GOLF.com.

Prior to his post as director of client marketing, Nathan was GOLF MAGAZINE’s senior manager of sales development and equipment marketing, focused on strategic programs to help golf equipment and apparel companies maximize the ROI from their media investments with customized marketing programs and retail promotions.

Prior to his seven years at GOLF MAGAZINE, Nathan worked to develop brand strategy and advertising communications for the clients of three New York City advertising agencies: Ammirati & Puris, CMG Communications and Ryan Drossman & Partners.

Nathan received his bachelor of science degree in Economics (Marketing major) from Lehigh University in Bethlehem, Pa., in 1991.

“We are delighted to welcome Greg to our staff,” says NGF president and CEO Joe Beditz. “Greg's experience collaborating and consulting with endemic and non-endemic companies working in the golf arena will be invaluable. He will help us refine our best-in-class research and consulting assets to make them even more useful to companies doing business in the game. Greg's understanding of brands and his ability to help customers solve problems will be instrumental in helping us to better serve our expanding client base.”