Russell Athletic and the Atlanta Falcons announced an agreement that designates Russell Athletic as an official sponsor of the Falcons. The four-year agreement includes title sponsorship of the teams three-week pre-season training camp at its in-season training facility in Flowery Branch, Ga.
The Falcons 2007 training camp begins on July 25th.
Other deal points include designating Russell Athletic as a preferred supplier of promotional apparel and premium items, presenting sponsor of all pre-season games on WXIA-TV and their affiliates, plus radio spots during 20 Atlanta Falcons games on Falcons flagship radio station daveFM, dominant signage presence throughout the interior of the Georgia Dome including a high profile branded fan zone where fans will receive one of a kind Russell Athletic apparel. Russell branded products will also be available for purchase at all Falcons home games.
“We are excited about our exciting new partnership with Russell Athletic one of the leading sports apparel companies in the country,” said Falcons Executive Vice President Dick Sullivan. “Russells revitalized and aggressive approach to marketing is one major reason we are entering into this partnership, and we look forward to a long, successful relationship.”
“The prospect of working with a respected National Football League team like the Atlanta Falcons that also plays in our hometown makes perfect sense for our marketing strategy and will continue to strengthen the Russell Athletic brand,” said Doug Kelly, president of Russell Athletic. “This unique partnership will generate significant media exposure on the national and local level as well as provide immense visibility in the Atlanta market.”
Russell Athletic and the Falcons will also work together on several philanthropic endeavors that will benefit Atlanta and surrounding communities. One of the major events Russell Athletic and the Falcons will join forces on is the AllState Midtown Touchdown at Piedmont Park and Grady High School event which will take place on August 4. Russell Athletic will be a presenting sponsor of this event and will be prominently featured throughout Piedmont Park and Grady High School where the Falcons will conduct a full training camp practice beginning at 6:15 p.m.