New Balance announced an official multi-year partnership with the National Scholastic Sports Foundation (NSSF) in the Outdoor Nationals event, renamed the New Balance Outdoor Nationals.
“New Balance is thrilled to partner with the NSSF for the New Balance Outdoor Nationals,” said Josh Rowe, marketing manager, running at New Balance. “Being an official sponsor of this premier running event is an exciting way for us to reach out to and support the high school track and field running community and continue to highlight our innovative performance products and unique brand attributes.”
The National Scholastic Sports Foundation has operated the Outdoor Nationals since 1991. The event was held in Los Angeles, CA for the first three years (at University of California, Los Angeles), in Raleigh, NC for the next decade, through 2004 (at North Carolina State University) and has been held in Greensboro, NC (at North Carolina Agricultural & Technical State University) for the past five years. The meet is regarded as the unofficial High School National Championship in track and field.
“We are ecstatic to have New Balance as a partner,” said meet director Jim Spier. “We recognize and appreciate New Balance’s commitment to high school sports and look forward to working together to bring this event to a new level in the high school track and field world.”
This year the New Balance Outdoor Nationals will be held on June 17-19th in Greensboro, NC.
