Mystery Ranch, a pack designer and manufacturer, was included in the inaugural collection of brands offered by Wylder, a new online retailer for outdoorswomen.
Wyldergoods.com, which launched today, was “conceptualized as a place to find the best products, read inspiring stories and engage with a community of like-minded outdoor women,” according to a representative.
Wylder Co-founders Lindsey Elliott and Jainee Dial approached Mystery Ranch because of its reputation for building durable mission-based packs that fit and function well for women. Mystery Ranch Co-founder and Design Lead Dana Gleason, whose first women’s pack was built under his Dana Designs label in 1987, recognized that the women’s fit requires specific design and styling.
“We align in so many aspects. Mystery Ranch’s commitment to catering women’s specific product for the Modern Outdoorswoman for years is the premise on which Wylder is built. That being said, it was a no-brainer for us to work together,” said Christine Eckert, brand manager at Mystery Ranch.
