Mountainsmith, a manufacturer of backcountry equipment and recreational outdoor gear, revealed its new website and logo evolution as part of a larger initiative to solidify the brand story in the seasons to come. Mountainsmith has successfully launched a brand-forward website that focuses on consumer engagement, storytelling and imagery. The brand has also revised and updated its logos to reflect Mountainsmith’s heritage and values.
“Mountainsmith is the outdoor gear company that believes function is foremost, offering solutions for practical adventure seekers who need smart, dependable gear. In an era when experiences are more valuable than things, we want to be the adventure partner that people trust to get them farther, to get them out more often, knowing they can count on our gear and our team along the way,” said Jay Getzel, president of Mountainsmith.
Mountainsmith’s new Forged for Life Badge symbolizes 40 years of crafting durable, hardworking gear as well as the lifetime warranty that stands behind it.
Inspired by nearly 40 years of adventures, innovation and imagery, Mountainsmith’s internal and external teams came together with Agency Zero and Customer Paradigm, both local Colorado companies, to design and implement a vision for the brand’s future. Mountainsmith is proud of their history and energized for where their iconic brand is heading.
“Mountainsmith.com is now brand-centric rather than shopping-centric. It’s a resource to learn about, connect to and engage with the brand at home and on the go,” says Torie Palffy, Mountainsmith Marketing Manager. “The Mountainsmith team has worked hard over the past year planning our approach to refresh and re-energize our iconic brand, and we are psyched to see our efforts come to fruition.”
For more information about Mountainsmith, please visit their new website, mountainsmith.com.
Photo courtesy Mountainsmith
