Noted outdoor apparel brand Moonstone Mountain Equipment announced the appointment of Brent Bishop as president of the Moonstone brand. Bishop, no stranger to Moonstone, has led Moonstones product design board since 2001 and has provided strategic marketing counsel during that period, as well.
“Brent Bishop brings a wealth of product design, management and marketing skills and experience to this new position,” said David Greenstein, CEO of Moonstones parent company London Fog Group. “We are pleased that someone of Brents stature in the outdoors will be leading the brand, helping maintain its authenticity with core product offerings, as well as expanding into performance lifestyle apparel. Brent, already a valued member of the Moonstone family, is the ideal person to help us create and market new products that will appeal to the outdoor core customer and beyond.”
In his new position at Moonstone, Bishop will oversee brand and product development, sales and marketing. Todd Gilmer, a long-time Moonstone veteran, will continue as marketing director for the Moonstone and Pacific Trail brands.
Bishop, in addition to serving as a product design, development, testing and marketing consultant for Moonstone, previously lent his considerable expertise to such outdoor stalwarts as Nike and Helly Hansen.
As the owner of a mountaineering store in Bozeman, Montana, Bishop also understands the interests and needs of retailers in the specialty channel. In addition, Bishop is the founder of a technology company that designs and manufactures waterproof and gas proof closure systems.
Bishop is well-known in the climbing community for his leadership and participation in high-altitude mountain climbing expeditions around the world. He has also spearheaded efforts to remove tons of garbage left behind by climbers on some of the worlds most challenging and well-known mountains, including Mt. Everest, through the Sagarmatha Environmental Foundation (SEF), which he founded in 1994. SEF also partnered with Nike in 1994 to launch the first porter training program, providing native porters in Pakistan with training in first aid, safety and rescue, and environmental issues. He received the Lowell Thomas Medal for exploration from the Explorers Club in 2003.
“I have tremendous respect for Moonstone and for the team that has helped make it such a respected outdoor brand,” said Bishop. “We are all looking forward to giving our retailers exciting new designs and great products that will attract new customers while satisfying our current loyal customer base.”
Bishop holds B.A. in economics from Duke University, and Masters degrees in business administration and environmental management from the University of Washington. He serves on the board of directors of the American Alpine Club and is a frequent motivational speaker for companies and non-profit organizations
