The Big Sur Marathon Foundation welcomed Recover Brands, creator of eco-friendly custom apparel, as a community partner for the 2018 Monterey Bay Half Marathon.
Based in Charlotte, NC, Recover Brands has been designing and manufacturing recycled apparel free of chemicals, dyes and wastewater since 2010.
“Recover is proud to partner with the Monterey Bay Half Marathon on apparel,” said co-founder and President Bill Johnston. “In addition to making the most environmentally friendly and socially responsible products possible, a big part of our mission is education. By working with like-minded organizations that are committed to sustainability like the Monterey Bay Half Marathon, we’re able to reach a much larger audience and give people the opportunity support environmental initiatives. Our products are also perfect for runners as they are lightweight, comfortable and breathable, which is really important for runners as they look to incorporate sustainable products into their daily lives.”
Recover Brands will be providing custom participant shirts for Saturday’s By-the-By 3K, volunteer shirts for more than 1,500 volunteers and uniforms for the on-site Green Team. During the event weekend, Recover Brands will be working closely with Blue Strike Environmental, the Half Marathon’s greening partner, to produce a sustainable event from start to finish. With the help of Blue Strike Environmental, the Monterey Bay Half Marathon diverted over 98 percent of total waste generated last year. The organization hopes to build upon successes such as these by aligning with like-minded partners like Recover Brands.
“We are committed to a more eco-friendly and sustainable event,” said Doug Thurston, Big Sur Marathon Foundation executive director. “We are excited to team up with Recover Brands to further this goal.”
In addition to their expertise in the recycled apparel industry, Recover Brands brings project management and art design to the partnership. Recover Brands merchandise will also be available for purchase at the Race Expo, held in the Monterey Conference Center on Friday, November 9 from 12 p.m. to 6 p.m. and Saturday, November 10 from 9 a.m. to 6 p.m.
