Mizuno signed a multi-year contract to be the Official Footwear and Apparel Supplier of the ING Georgia Marathon and Half Marathon. This is Mizunos most substantial running sponsorship to date, and is a significant investment in delivering on their corporate philosophy “Contributing to society through the advancement of sporting goods and the promotion of sports.”
As part of the agreement, Mizuno will be providing each participant in the 2007 ING Georgia Marathon with a high performance Mizuno DryScience technical t-shirt featuring the official ING Georgia Marathon & Half Marathon logo, and also providing each of the approximately 2,000 race volunteers with branded t-shirts.
Mizuno has also partnered with the Big Peach Running Co. on the “Registration to Race Day” Series, which is intended to help all who are participating, or considering participation in this first-time event, or those who are simply planning to stay fit through the coming months. Each month leading up to the race, Big Peach Running Co. will host a clinic that will cover a critical component related to race day preparation. At each clinic, runners will also have the opportunity to “test drive” their choice of Mizuno shoes. Runners can let the Big Peach Running Co. know in advance what size and model of Mizuno performance running shoes they would like to take out for a free test run from the store, and the shoes will be ready for them upon their arrival.
“As part of the Georgia business community and the local running community, we are thrilled to have the opportunity to be part of the ING Georgia Marathon and promote running participation here in Atlanta, one of the top running markets in the United States” said Bob Puccini, President Mizuno USA, Inc., and Chairman, Mizuno Canada, Ltd. “Were excited to help make the ING Georgia Marathon one of the premier sporting events in the Southeast, and with Mizuno USAs headquarters being right here in Georgia, we feel that the sponsorship of this world class event is a perfect fit for us, and will be for years to come.”
The inaugural ING Georgia Marathon and Half Marathon will take place March 25, 2007 and is expected to draw 15,000 participants and cheering participants from throughout the Atlanta area. The race course will travel through 26.2 miles of the metro Atlanta areas most interesting and historic areas including the Sweet Auburn District, Inman Park, Decatur, midtown and downtown. Along the way, it will pass landmarks including the King Center, Carter Center, Margaret Mitchell House and the fabulous Fox Theatre.
“We are proud to partner with Mizuno USA, Inc. and look forward to working closely with their dedicated and passionate staff, helping to ensure a most successful and exciting inaugural event. Their commitment to the sport of running and our community, with a hands on approach is a perfect fit with the ideals and vision of the ING Georgia Marathon and Half Marathon” said Race Director, Victoria Seahorn.
