Mizuno has introduced a new community-driven, experiential marketing campaign, called “Run With Us”. This new grassroots campaign will make its debut on March 30th in Atlanta, GA at the ING Georgia Marathon, of which Mizuno is the official footwear and apparel supplier.
The “Run With Us” grassroots campaign is a mobile running tech lab designed to provide expert analysis and recommendation for runners of all skill levels. It features a grand scale technical van which will house two of Mizuno's state-of-the-art “Precision Fit” terminals. There, consumers are provided an innovative and thorough biomechanical analysis of their foot type and running needs. The “Precision Fit” procedure determines which type of running shoe best suits the runner's foot type, running style, and running goals.
“The Run With Us promotion is a unique and exciting way for runners who may or may not have experienced the Mizuno brand, to do just that,” said Mizuno USA's Dave Lambert, Running Director of Sales. “We firmly believe that the comfort, quality, and performance of our running shoes and apparel are second to none, and this is a great way for runners to experience it for themselves.”
This year, the “Run With Us” mobile running lab will visit races, expos, schools and universities, and specialty running stores and sporting goods retailers throughout the Southeast United States. “Run With Us” is expected to visit three to four locations per week, allowing plenty of opportunities for runners to test the Mizuno brand.
Mizuno will introduce “Run With Us” at the ING Georgia Marathon and Health and Fitness Expo. The Health and Fitness Expo is scheduled to take place at the Georgia Dome in Atlanta Friday, March 28 from 9 a.m. to 8 p.m. and Saturday, March 29 from 9 a.m. to 6 p.m. The ING Georgia Marathon begins Sunday, March 30 at 7 a.m.
Mizunousa.com will list scheduling information and locations that the “Run With Us” tech van will be attending.
