According to Mastercard SpendingPulse*, U.S. retail sales on Black Friday were up 12 percent year-over-year, excluding automotive, in-store sales increased 12 percent year-over-year, and e-commerce sales experienced sustained growth, up 14 percent.
By category year-over-year, sales on November 25 gained 19 percent in apparel, 4 percent in electronics and 21 percent at restaurants.
Mastercard SpendingPulse measures in-store and online retail sales across all forms of payment and is not adjusted for inflation.
“This Black Friday, retailers offered promotions across channels leading to strong year-over-year growth online and in-store,” said Steve Sadove, senior advisor for Mastercard and former CEO and Chairman of Saks Incorporated. “Apparel, Electronics and Restaurants were strong performing sectors as consumers turned holiday shopping into a full day experience.”
“With holiday promotions kicking off long before the Thanksgiving weekend, consumers have been shopping strategically for the season’s best deals,” said Michelle Meyer, North America Chief Economist, Mastercard Economics Institute. “Retailers delivered on Black Friday with deals that enticed consumers to fill their carts despite the inflationary environment.”
*Mastercard SpendingPulse measures in-store and online retail sales across all forms of payment and is not adjusted for inflation
Photo courtesy Walmart
