Manduka LLC announced the debut of an exclusive line of co-branded high function yoga gear products, in partnership with lululemon athletica. The premium line includes yoga mats, towels and bolsters.
“Lululemon provides yoga-inspired components and apparel that motivate people to live healthier and more active lives,” said Carolyn Williams, Senior Merchant Manager, lululemon athletica. “Our partnership with a premium brand like Manduka embodies this mission as well as our core values. We are thrilled to offer these functional products to our guests.”
Headlining lululemon and Manduka’s new yoga gear line is the MandukaPRO. An adaptation from Manduka's PRO mat line, the MandukaPROmarks the very first time the Black Mat PRO mat is available in a color. It's available at Lulelemon in bright Power Purple.
Celebrating over a decade as the world’s finest mat, the eco-friendly MandukaPRO is made with superior slip-resistant grip, unparalleled dense cushioning, and is the only mat on the market with a lifetime guarantee. Now in vivid color, the co-branded mat enhances stability and survives wear from the most practiced yogis integrating lululemon’s style with long-lasting performance. The MandukaPRO is a zero-waste, sustainable yoga mat designed to bring Manduka’s planet-friendly focus to the practice of lululemon clientele.
“Manduka is excited to team up with lululemon to offer its customers the innovation of Manduka products in lululemon’s signature vibrant and inspiring colors,” said Sky Meltzer, Manduka CEO. “It is a collaboration between two brands that share a passion for quality and the central purpose of offering the yoga community something better.”
The launch of lululemon and Manduka’s collaboration also introduces Manduka’s eQua towels and bolsters in new colors including Coal, FrootiTooti, and Ocean Blue–all exclusive to lululemon.
Founded in 1997 by architect turned yogi Peter Sterios, Manduka’s products, which include yoga mats, towels, yoga straps, water bottles, and bags, are sold in more than 35 countries around the world.