Advanstar Fashion Group is moving all of its South Hall resources to other parts of the Las Vegas Convention Center for its February MAGIC apparel trade show. The move reflects the contraction of trade shows due to the difficult economy as well as a move to consolidate all it's men's brands in a centralized location.

As part of the move, the show's young men’s showcase, including premium streetwear vendors, will relocate to the Central Hall,
the current stage for the show’s classic and contemporary vendors, from the South Hall.

In a statement, the trade show organizers said the new setup in “easy-to-navigate location” brings industry leaders as well “the most exciting new brands” in one place.

“MAGIC attendees return each season to find the industry’s finest new resources in one convenient location, and we are always looking for ways to support the market’s needs and remain that leading portal,” said Chris DeMoulin, president, MAGIC International and EVP, The Advanstar Fashion Group. “As consumer buying behaviors change and adapt, we will do the same, remaining one step ahead and ensuring that MAGIC remains the most effective forum for the business of fashion in the world.”

WWDMAGIC will also unveil a more varied platform for women’s fashion, now playing host to WWDMAGIC Accessories, formerly located at the Las Vegas Hilton, as well as the debut of the much anticipated Premium at WWDMAGIC and the second edition of ECollection.

MAGIC exhibitors and attendees will also benefit from the company’s extensive redesign, new, more cost-effective booth systems, unique lounge environments and a wide variety of networking events.

“The upcoming changes by MAGIC make great sense,” said Don Zuidema, owner of LASC, in a statement. “As a retailer, it is important to be able to cover as many categories as possible in a timely manner. Often we have not had the opportunity to see some of the categories on display and could very well have missed new vendors that could be a part of our store.”

The February 2009 MAGIC marketplace will run from February 17-19.