Deckers Outdoor Corp has entered into a definitive agreement to acquire outdoor footwear brand, Ahnu. Jim Van Dine, Ahnu president and founder, is staying on. Following the closing, Ahnu will continue to operate out of Alameda, CA, for the near term.
The agreement is subject to customary conditions to closing but the transaction is expected to close prior to the end of the first quarter.
Deckers said Ahnu Footwear “utilizes a unique design approach centered on balance,” and fits into the Deckers mold with a strong focus in womans outdoor lifestyle footwear.
Angel Martinez, chairman and chief executive officer of Deckers Outdoor, stated, “Ahnu is a brand developed by a talented management team and we are excited to be welcoming them into the Deckers family. Along with our already well established outdoor brand, Teva, the addition of Ahnu will present Deckers with the opportunity to gain additional market share within the outdoor space.”
“Becoming part of the Deckers Outdoor portfolio of brands will provide a wealth of opportunity for Ahnu.” says Jim Van Dine, Ahnu president “I look forward to working with the management team at Deckers to continue to distinguish Ahnu within the outdoor space.”
Decker's other brands include UGG Australia, Simple Shoes, Teva, TSUBO and Deckers.