VF Corp. has appointed Laurie Etheridge as president of Lucy Activewear. Etheridge was previously global SVP, Levi's women's merchandising and design at Levi Strauss & Co. since March 2011.
Prior to joining Levi's in March 2011, Etheridge was SVP, design and merchandising, Perry Ellis International, where she led merchandising and design for women's global fashion brands, including Jantzen, Jag, Perry Ellis and Southpoint.
Previous posts include and SVP of merchandising and design, Roxy and QAW at Quiksilver. Prior to Perry Ellis, Etheridge was SVP of merchandising & design for Roxy and Quiksilver women’s brands.
