Lotto is expanding into the Chinese market through the new partnership with Scienward International Holdings. The two companies have incorporated a joint venture company, Lotto China Ltd. A sponsorship agreement between Lotto China Ltd and the Shenyang Jinde soccer team of the Chinese Super League was announced at the same press conference which was held in Shanghai. As one of Lottos most important marketing investments in China, this move will support the brands strategic focus on soccer.
From 1 January 2006 to 31 December 2008 Lotto will be the Asian clubs “Official Supplier and Technical Sponsor”, acting as exclusive supplier of footwear, clothing and accessories used in the matches, training and at functions and events.
On receiving the managers of Shenyang Jinde at the companys headquarters, Lotto President Andrea Tomat presented the first pair of Zhero Gravity, the worlds first laceless football boots, which will be supplied to the team in the coming season and worn by some of the key players.
“We are truly proud to announce this new partnership with Shenyang Jinde” said a very satisfied Andrea Tomat, President and CEO of Lotto Sport Italia. “China is definitely a key market for Lottos strategic expansion plans and this team will act as our brands prestigious ambassador in Chinas Super League.”
