L.L. Bean is scheduled to open its first-ever store in Vermont at Burlington Town Center in October of 2014 with a 3-day celebration
The 18,290 square-foot store will employ approximately 100 people and will feature two levels showcasing an assortment of active and casual apparel and footwear, outdoor gear including hiking, fly-fishing, kayaking, and camping products. This will be L.L. Bean’s 20th retail store outside of Maine and its first store in Vermont.
“Our stores are where the L.L. Bean catalogs come to life for our customers,” said Ken Kacere, senior vice-president and general manager of retail at L.L. Bean. “It’s very exciting to open our first Vermont store just steps away from Lake Champlain which offers countless opportunities for outdoor recreation. Burlington is a great fit for L.L. Bean.”
L.L. Bean made the decision to expand its retail presence into Burlington due to the large number of catalog and web customers in the area, as well as the proximity to abundant natural resources and opportunities for many outdoor activities. The store will allow the people of Chittenden County and beyond to experience first-hand everything that the outdoor retailer has to offer. Of particular note will be the inclusion of L.L. Bean’s Outdoor Discovery Schools, which will be offering a wide variety of demonstrations, clinics and introductory hands-on activities like kayaking, stand-up paddleboarding, archery and fly casting, all designed to make it as easy as possible for people to engage in outdoor activities for health, fitness and recreation. L.L. Bean Outdoor Discovery Schools’ courses are offered at every L.L. Bean Retail Store with over 100,000 people participating in these programs in 2013.
The new store is scheduled to open in late-October, with a three-day grand opening celebration.