Little Hotties and Yaktrax, both owned by Implus Footcare, have
signed on as sponsors of the U.S. Ski Team and U.S. Snowboarding. Little
Hotties will provide the athletes, volunteers, media and support staff with
products as the exclusive supplier of hand and foot warmer products. Yaktrax
will serve as the exclusive ice traction supplier, providing traction and
stability on snow and ice to all athletes and support staff.
“Winter athletes and spectators are forced to compete in extremely cold and icy
conditions,” said Todd Vore, President of Implus Footcare. “Little Hotties and
Yaktrax are necessary winter accessories that return the focus to the sport and
not the cold environment. We are proud to do our part in helping them bring
home the gold!”
“Little Hotties and Yaktrax are a welcome addition to the Team”, said
Ted Morris, vice president of sales and marketing for the Team. “We are
excited to partner with Little Hotties and Yaktrax as we launch into the Olympic
season and beyond.”
